About Us

Company History

Safari Centre is a well-established and influential entity in the 4×4 sector in South Africa, with a wide national footprint of retail and fitment centres. Known for our high quality vehicle accessories and insight into a range of off-road activities, this brand has helped to open the door to 4×4 pursuits for many thousands of enthusiasts. Our Safari Centre stores have well trained staff who can convert off-road dreams into reality with the correct equipment and advice, enabling you to make those bucket-list trips you have long been planning.

It was in mid 2013 that the IMPERIAL Group, previously a 75% shareholder in Safari Centre, bought the remaining equity with a view to turning the company into South Africa’s foremost 4×4 and accessory brand.

The Safari Centre brand has been around since 1979 and was bought by renowned 4×4 expert, Andre de Villiers, in 1998. From humble beginnings as a single outlet in Menlyn, Pretoria, Safari Centre now boasts more than 16 stores nationwide and plans are in the pipeline to expand operations even further by joining forces with Campworld, another prominent leisure label within the IMPERIAL Leisure Division.

Already, several Campworld/Safari Centre collectives have been opened – amongst others in Mosselbay, Nelspruit, Vereeniging, and Pietermaritzburg.

Safari Centre will also in the future place focus on securing 4×4 vehicle accessories that will be available exclusively from these stores. The now established OFFGRID brand of 4×4 accessories offer a variety of front and rear replacement bumpers,  rock sliders, bash plates and  snorkels for most makes of 4×4 vehicles. This range of products will in the future be expanded to offer 4×4 enthusiasts greater options when choosing their vehicle accessories.

Visit one of our Safari Centre 4×4 Stores near you for the expert advice, quality products and skilled workmanship.

Get TJM equipped at Safari Centre

Great news for lovers of off-road adventure! Jurgens Ci has been awarded the distributorship for Southern Africa (SADEC) of the Australian range of TJM four-wheel drive (4WD) equipment. This means that you can now get TJM equipped at a selected number of Safari Centre 4×4 Stores.

The history of TJM has all the outback off-road adventure you associate with Australia. Back in the 1970s when 4WDs were few and far between, three adventure-seeking mates got their off-road thrills with customised Volkswagen Beetles, souped-up as beach buggies. Each was fitted with custom-made bull bars, roll bars and sand tyres.  They attracted so much attention; soon Lloyd Taylor, Cliff Jones and Steve Mollenhauer were producing hand-made custom bars for a growing number of fans. The demand for the bars demanded they get serious.

In 1973, Taylor, Jones and Mollenhauer – now of TJM fame – became the first company in Australia to manufacture and distribute quality 4WD equipment. Today the range includes an impressive variety of real 4×4 products and equipment.

While TJM has grown into a sophisticated operation, the company have never forgotten their key principles:

  1. Trust: from the quality of manufacture
  2. Pride: in their innovative designs
  3. Adventure: heading out from suburbia and experiencing the wonders of a unique and breath-taking country

Our new alliance with TJM is a brilliant step for the outdoors explorer market, with TJM products fitting well within our stable of brands and complementing Safari Centre 4×4 stores and fitment centres. Look out for the TJM range of bull bars, suspension and snorkels – now available from selected Safari Centre 4×4 Stores and existing TJM stores.

AA Accreditation

Safari Centre boasts an AA approved fitment centre at each of their branches.
 With approval from leading automotive manufactures, only tested, quality 4×4 accessories are professionally fitted by skilled staff in our workshops.
 We invite you to experience quality, efficient service at any one of our fitment centres. To back up our promise of quality service, we carry a two-year warranty on all fitments.

Safari Centre 4×4 stores fitment warranty

Safari Centre warrants that all workmanship and parts used are free from defects according to current industry standards.
 Safari Centre’s workmanship is backed by a 2 year warranty, and all parts and components fitted, carry a manufacturer warranty applicable to the specific part or component.
 Safari Centre further warrants to replace or repair under warranty any vehicle components damaged as a direct result of their workmanship and parts used. This warranty is only applicable to vehicles still under the vehicle manufacturer’s warranty and becomes effective on the date of fitment and remains effective for the duration of the new vehicle manufacturer warranty. Claims during this period will not extend the warranty.

Safari Centre is appointed as WARN RED LETTER DEALERS and SERVICE CENTRES. This means our dealers are authorised WARN service centres. WARN offers a standard 1 year warranty with all winches and accessories. If the winch has been serviced once a year and the service booklet has been completed with every service, the warranty on the winches are extended to a Limited Lifetime Warranty based on manufacturer’s defect. The warranty on the Tabor range remains a 1 year warranty only.

 Safari Centre is certified as an “Integrated Partner” by Auto Seikel GmbH. Since 1973 Seikel 4×4 has been developing automotive technology that can withstand the most demanding terrain accessible by vehicles. For more than four decades they boast implementation of continual enhancements of their technologies, which include amongst other, suspensions and lift systems, snorkels, protection products.